Myths in sports nutrition

Explore our lecture on “Myths in sports nutrition” with Professor Asker Jeukendrup. In this session, Asker examines why myths and claims spread so easily in sports nutrition, how athletes and practitioners can distinguish evidence-based guidance from pseudoscience, and why critical thinking is essential when interpreting nutrition information. Using examples including pre-exercise carbohydrate intake, ketogenic diets, BCAAs, sugar, and hydration, the lecture challenges common misconceptions and highlights the importance of context, goals, and evidence when making nutrition decisions.

What we will cover:
   Why do sports nutrition myths and claims spread so quickly?
   How to distinguish evidence-based advice from pseudoscience?
   Is carbohydrate before exercise really harmful for performance?
   Are ketogenic diets, BCAAs, or low sugar supported by evidence?
   Why do context, training goals, and critical thinking matter?

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Professor Asker Jeukendrup

Professor Asker Jeukendrup is one of the world’s leading sports nutritionists and exercise physiologist who spent most of his career as a professor at the University of Birmingham (UK) as Head of The Human Performance Laboratory. Currently he is a (visiting) professor at Loughborough University. He has authored 9 books and over 250 research papers and book chapters. During his career Asker has worked at the forefront of research as well as directly with athletes, including Olympic and World champions, Tour de France cyclists and Champions league football teams.

After many years of working at Universities, Asker accepted a position as the Global Senior Director of the Gatorade Sports Science Institute. At present he is the director of his own performance consulting business “Mysportscience”, and worked or works with a number of football clubs (including FC Barcelona, Chelsea, Red Bull Leipzig, Red Bull Saltzburg and PSV Eindhoven). He is head of performance nutrition of the Red Bull Athlete Performance Center, and Performance Manager of Nutrition for the Dutch Olympic team.

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