Privacy Policy
This policy explains how Mysportscience Ltd collects, uses and protects your personal data when you visit www.mysportscienceacademy.com, create an account, subscribe, buy a webinar or course, join a live event, or receive our emails. It should be read with our Cookie Policy and our Terms & Conditions.
1. Who we are
mysportscience academy is run by Mysportscience Ltd, the "data controller" for your personal data. This means we decide how and why it is used.
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR). Where we offer services to people in the European Union, we also apply the EU General Data Protection Regulation (EU GDPR).
- Mysportscience Ltd, Bamboo Barn, Rowney Green Lane, Rowney Green, B48 7QZ, United Kingdom
- Company number: 09443573
- Email for privacy questions and requests: info@mysportscience.com
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR). Where we offer services to people in the European Union, we also apply the EU General Data Protection Regulation (EU GDPR).
2. Who this policy applies to
This policy applies to visitors to our website, account holders, members and subscribers, people who buy individual webinars or courses, people who attend our live webinars, newsletter subscribers, and people who contact us or interact with us on social media.
Our services are intended for adults. You must be 18 or over to create an account or make a purchase. We do not knowingly collect data from anyone under 18. If you believe we hold data about someone under 18, please contact us and we will delete it.
Our services are intended for adults. You must be 18 or over to create an account or make a purchase. We do not knowingly collect data from anyone under 18. If you believe we hold data about someone under 18, please contact us and we will delete it.
3. The personal data we collect
Data you give us
Account and profile data: your name, email address and password, and any optional details you choose to add, such as phone number, address, country, date of birth, profession, company or organisation, website, profile photo.
Data collected automatically
Learning activity: courses and webinars you access, lessons completed, watch time, quiz results and certificates, including continuing education (CEC) records.
We do not ask for, and ask you not to send us, special category data such as health information about yourself.
Account and profile data: your name, email address and password, and any optional details you choose to add, such as phone number, address, country, date of birth, profession, company or organisation, website, profile photo.
Purchase data: what you bought, your subscription type and status, billing country, transaction dates and amounts. Your card or payment details are entered directly with our payment providers (Stripe, PayPal and, where offered, Apple Pay or other wallets). We do not see or store your full card number.
Communications: messages you send us by email, contact form, chat or social media, and your replies to our surveys and polls.
Live event data: your name as displayed, questions, chat messages and poll answers you submit during live webinars and events. Live webinars may be recorded, and questions or chat messages may be read out or appear in the recording.
Live event data: your name as displayed, questions, chat messages and poll answers you submit during live webinars and events. Live webinars may be recorded, and questions or chat messages may be read out or appear in the recording.
Marketing preferences: whether you have agreed to receive our emails, and your unsubscribe choices.
Data collected automatically
Learning activity: courses and webinars you access, lessons completed, watch time, quiz results and certificates, including continuing education (CEC) records.
Device and usage data: IP address, browser type and version, operating system, device type, pages visited, referring and exit pages, and dates and times of visits.
Cookie and tracking data: information collected by cookies, pixels and similar technologies, as described in section 5 and in our Cookie Policy. Non-essential cookies are only used if you consent.
Email engagement: whether you open our emails and which links you click.
Data from third parties
Social sign-in: if you sign in with Google, Facebook, LinkedIn, Apple or X (Twitter), we receive your name, email address and, where available, your profile picture from that provider. We do not receive your password for those services.
Email engagement: whether you open our emails and which links you click.
Data from third parties
Social sign-in: if you sign in with Google, Facebook, LinkedIn, Apple or X (Twitter), we receive your name, email address and, where available, your profile picture from that provider. We do not receive your password for those services.
Payment providers: confirmation that a payment succeeded, failed or was refunded.
Advertising and social platforms: if you respond to one of our adverts or message us on Instagram or Facebook, for example through ManyChat, we may receive your name, social media username and the email address you choose to share.
Advertising and social platforms: if you respond to one of our adverts or message us on Instagram or Facebook, for example through ManyChat, we may receive your name, social media username and the email address you choose to share.
We do not ask for, and ask you not to send us, special category data such as health information about yourself.
4. How we use your data and our legal basis
We only use your personal data where the law allows it. The table below shows what we do and why.
| What we do | Legal basis |
| Create and manage your account, provide courses, webinars and recordings, process payments and renewals, issue certificates and CEC records. | Performance of a contract with you |
| Send service emails such as receipts, webinar joining links, subscription renewal reminders and changes to our terms | Performance of contract; legal obligation |
| Answer your questions and provide customer support | Performance of contract: legitimate interest (helping you) |
| Send newsletters, webinar announcements and offer to people who are not yet customers | Consent |
| Improve our website, content and learning experience, including analysing registration, engagement and attendance trends | Legitimate interest (running and improving our business) |
| Keep our website secure and prevent fraud and misuse of accounts | Legitimate interest; legal obligation |
| Keep financial and tax records | Legal obligation |
We do not sell your personal data. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
Where we rely on legitimate interests, we have balanced our interests against your rights. You can object at any time (see section 10). Where we rely on consent, you can withdraw it at any time without affecting anything we did before.
5. Analytics and advertising: Google Analytics, Google Ads and Meta Pixel
With your consent, we use Google Analytics 4. We are adding Google Ads and the Meta Pixel, and this section explains how they work. They load only after you accept analytics or marketing cookies in our cookie banner.
Google Analytics 4 (Google LLC / Google Ireland Ltd). Tells us how visitors use our site, for example which pages are viewed, how long visits last and where visitors come from. Google may process your IP address, but we do not use Google Analytics to identify you by name.
Google Ads (Google LLC / Google Ireland Ltd). Measures whether people who click our adverts go on to sign up or buy (conversion tracking), and lets us show adverts to people who have visited our website (remarketing). Google uses cookies and identifiers to do this. Learn more at Google's privacy policy and change your ad settings at adssettings.google.com.
Meta Pixel (Meta Platforms Ireland Ltd / Meta Platforms Inc.). A small piece of code that tells Meta (Facebook and Instagram) when you visit our site or take actions such as signing up or buying. We use it to measure our adverts and to show our adverts to people who have visited our site. Meta may link this to your Facebook or Instagram account if you have one. Meta is a joint controller with us for collecting this data and is responsible for its own use of it. See Meta's privacy policy . We may also use Meta's Conversions API, which sends the same kind of event information from our systems to Meta directly. We only do this for visitors who have consented to marketing cookies.
Customer lists (Custom Audiences and Customer Match). We may upload email addresses to Meta and Google in a scrambled (hashed) form so that we can show our adverts to existing contacts, avoid showing them adverts they don't need, or reach new people with similar interests. The platforms match the scrambled data against their users and then delete the data that does not match. We only include contacts who have agreed to this, and you can opt out by emailing info@mysportscience.com.
We may use Google Tag Manager to manage these tools on our site. Google Tag Manager does not itself collect personal data.
Google Analytics 4 (Google LLC / Google Ireland Ltd). Tells us how visitors use our site, for example which pages are viewed, how long visits last and where visitors come from. Google may process your IP address, but we do not use Google Analytics to identify you by name.
Google Ads (Google LLC / Google Ireland Ltd). Measures whether people who click our adverts go on to sign up or buy (conversion tracking), and lets us show adverts to people who have visited our website (remarketing). Google uses cookies and identifiers to do this. Learn more at Google's privacy policy and change your ad settings at adssettings.google.com.
Meta Pixel (Meta Platforms Ireland Ltd / Meta Platforms Inc.). A small piece of code that tells Meta (Facebook and Instagram) when you visit our site or take actions such as signing up or buying. We use it to measure our adverts and to show our adverts to people who have visited our site. Meta may link this to your Facebook or Instagram account if you have one. Meta is a joint controller with us for collecting this data and is responsible for its own use of it. See Meta's privacy policy . We may also use Meta's Conversions API, which sends the same kind of event information from our systems to Meta directly. We only do this for visitors who have consented to marketing cookies.
Customer lists (Custom Audiences and Customer Match). We may upload email addresses to Meta and Google in a scrambled (hashed) form so that we can show our adverts to existing contacts, avoid showing them adverts they don't need, or reach new people with similar interests. The platforms match the scrambled data against their users and then delete the data that does not match. We only include contacts who have agreed to this, and you can opt out by emailing info@mysportscience.com.
We may use Google Tag Manager to manage these tools on our site. Google Tag Manager does not itself collect personal data.
6. How we use artificial intelligence (AI)
We use AI tools, currently Claude (Anthropic) and ChatGPT (OpenAI), to help us work more efficiently. We use them in three ways:
Translations, captions and summaries. Some subtitles in other languages (for example Spanish, Japanese and Dutch) and some webinar and lecture summaries are produced with the help of AI. AI translations and summaries can contain errors. If anything is unclear, the original spoken content is the authoritative version.
Content and communications. We may use AI to help draft or edit emails, social media posts, course descriptions and supporting materials. All scientific content is created or reviewed by our experts, and responsibility for it stays with us and our speakers.
Understanding how our services are used. We may use AI tools to help analyse data about registrations, subscriptions, attendance and engagement so we can improve our courses, webinars and website. Where possible we remove or reduce identifying details first. We use business or API services from these providers under terms that do not allow them to use our data to train their models.
We do not use AI to make decisions about you that have legal or similarly significant effects, such as refusing you access to our services.
Translations, captions and summaries. Some subtitles in other languages (for example Spanish, Japanese and Dutch) and some webinar and lecture summaries are produced with the help of AI. AI translations and summaries can contain errors. If anything is unclear, the original spoken content is the authoritative version.
Content and communications. We may use AI to help draft or edit emails, social media posts, course descriptions and supporting materials. All scientific content is created or reviewed by our experts, and responsibility for it stays with us and our speakers.
Understanding how our services are used. We may use AI tools to help analyse data about registrations, subscriptions, attendance and engagement so we can improve our courses, webinars and website. Where possible we remove or reduce identifying details first. We use business or API services from these providers under terms that do not allow them to use our data to train their models.
We do not use AI to make decisions about you that have legal or similarly significant effects, such as refusing you access to our services.
7. Who we share your data with
We share personal data only with service providers who help us run mysportscience academy, and only as much as they need. They act on our instructions under contracts that require them to keep your data secure. Meta and Google, when acting for their own advertising purposes, are independent or joint controllers and follow their own privacy policies.
Provider | What they do for us |
LearnWorlds | Hosts our website and learning platform, user accounts, courses and live sessions |
Stripe, PayPal, and Apple Pay or other payment providers we add | Process payments, subscriptions and refunds |
Mailchimp (Intuit) | Sends our newsletters and marketing emails |
ManyChat | Manages Instagram and Facebook direct messages, for example when you request a free resource |
Riverside | Records and produces webinars and video content |
Mentimeter | Runs live polls and Q&A during webinars and events |
Canva Adobe Express | Design tool we use to create materials, which may include names or images, for example of speakers |
Google (Analytics 4, Ads, Tag Manager) | Website analytics and advertising (with your consent) |
Meta (Facebook and Instagram) | Advertising, the Meta Pixel and our social media pages (with your consent) |
Anthropic (Claude) and OpenAI (ChatGPT) | AI tools, as described in section 6 |
Social sign-in providers (Google, Facebook, LinkedIn, Apple, X) | Let you sign in with an existing account, if you choose to |
Weglot | Translates our website into other languages and remembers your chosen language |
We may also share data with professional advisers such as accountants and lawyers, with accrediting bodies such as the American College of Sports Medicine (ACSM) where you need your continuing education credits recorded, and with authorities where the law requires it. If our business, or part of it, is sold or restructured, your data may transfer to the new owner, who must use it in line with this policy.
8. International transfers
Some of our providers are based in, or store data in, countries outside the UK and the European Economic Area, mainly the United States. When your data is transferred, we make sure it is protected by an approved safeguard, such as the UK–US Data Bridge for certified US companies, the UK International Data Transfer Agreement, or standard contractual clauses with the UK Addendum. You can ask us for more information about the safeguards used.
9. How long we keep your data
We keep personal data only as long as we need it.
Data | How long we keep it |
Account, learning history and certificates | While your account is active, then up to 3 years after your last login or purchase, so you can return and access your records. CEC records may be kept longer where an accrediting body requires it |
Payment and transaction records | 6 years after the end of the financial year they relate to (tax and accounting law) |
Marketing contacts | Until you unsubscribe or withdraw consent. We remove or re-ask contacts who have not opened or clicked our emails for 24 months |
Unsubscribe and opt-out records | Your email address is kept on a suppression list for as long as needed to make sure we don't email you again |
Customer support messages | Up to 2 years after the conversation ends |
Webinar recordings, including questions and chat that appear in them | For as long as the recording is offered on our platform |
Analytics and advertising cookie data | As set out in our Cookie Policy. Google Analytics data is kept for up to 14 months |
You can ask us to delete your data sooner (see section 10).
10. Your rights
Under data protection law you have the right to:
- access the personal data we hold about you and receive a copy, free of charge;
- correct data that is inaccurate or incomplete. You can update most account details yourself in your profile;
- delete your data, where we no longer have a reason to keep it;
- restrict how we use your data in certain circumstances;
- object to our use of your data based on legitimate interests, and to direct marketing at any time;
- data portability, to receive data you gave us in a common, machine-readable format;
- withdraw consent at any time, for example by unsubscribing from emails or changing your cookie settings.
To use any of these rights, email info@mysportscience.com. We may need to confirm your identity. We will reply within one month. For complex requests this can be extended by up to two further months, in which case we will tell you why.
Every marketing email includes an unsubscribe link. Unsubscribing from marketing does not stop service emails about your account or purchases.
11. How we protect your data
We use appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), secure payment processing through certified providers, restricted access to accounts and customer data, and contracts with our providers that require them to keep data secure. No method of transmission over the internet is completely secure, but if a data breach affects your rights we will notify you and the ICO where the law requires.
12.Complaints
If you are unhappy with how we have used your personal data, please contact us first at info@mysportscience.com and we will try to resolve it. You also have the right to complain to the UK Information Commissioner's Office (ICO).
If you live in the European Union, you can also complain to the data protection authority in your country.
13. How we protect your data
We may update this policy from time to time, for example when we start using a new service. The date at the top shows when it was last changed. If we make significant changes, we will tell you by email or through a notice on our website before they take effect.
14. Contact us
For any questions about this policy or your personal data, contact Mysportscience Ltd, Bamboo Barn, Rowney Green Lane, Rowney Green, B48 7QZ, United Kingdom, or email info@mysportscience.com.