15 steps to writing a best-selling diet book

In this course, Asker Jeukendrup will discuss 15 steps to write a best-selling diet book.

You will learn about:
  15 steps to write your own best selling diet book
  The factors that are wrong with how nutrition is communicated in today's society
  How to critically think about how nutrition information is communicated
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Professor Asker Jeukendrup

Number of lectures


Video time

45 mins




Professor Asker Jeukendrup

Professor Asker Jeukendrup is one of the world’s leading sports nutritionists and exercise physiologist who spent most of his career as a professor at the University of Birmingham (UK) as Head of The Human Performance Laboratory. Currently he is a (visiting) professor at Loughborough University. He has authored 9 books and over 250 research papers and book chapters. During his career Asker has worked at the forefront of research as well as directly with athletes, including Olympic and World champions, Tour de France cyclists and Champions league football teams.

After many years of working at Universities, Asker accepted a position as the Global Senior Director of the Gatorade Sports Science Institute. At present he is the director of his own performance consulting business “Mysportscience”, and worked or works with a number of football clubs (including FC Barcelona, Chelsea, Red Bull Leipzig, Red Bull Salzbuyrg and PSV eindhove). He is head of performance nutrition of the Jumbo Visma pro cycling team and the Red Bull Athlete Performance Center, and Performance Manager of Nutrition for the Dutch Olympic team.
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